BUILT FROM EXPERIENCE
Started in early 2025, Syncrasy was formed after we spotted multiple luxury brands failing to reliably capture their most valuable customers relationship data.
We knew there could be a better way.
LUXURY, SALES & TECH EXPERTS
Jon
Bennallick
Head of Product
Jon has built digital products for some of the biggest names in the world.
Coca-Cola, Trustpilot, L'Oreal, Arc'teryx, Tiffany & Co and many more. He brings his 15 years of experience in building secure enterprise tools to Syncrasy.
Adam
Hebditch
DPO & Commercial Director
Adam started his career at Rolls Royce Motor cars where he saw first hand the power of relationship intelligence. He's very experienced in working with luxury brands building secure ways to manage and improve their sales data systems.
Oliver
Nural
Head of Backend
& Infrastructure
Oliver is a seasoned software engineer running teams in companies like Trustpilot, with a specialism in integrations and enterprise level, secure backend systems.
Nathan
Skelley
Head of Frontend
& AI Engineering
Nathan has built intuitive software for large multinational companies such as Zillow, and now brings his expertise to Syncrasy. He's an expert in encryption, AI, and front-end builds.
The home of
Luxury Tech
Based in London, we're in the heart of heritage, luxury brands and technology. We're close to the action, and ensure
that we stay current in these worlds.
Our Investors
We're a privately funded business, proudly built without Venture Captial or Private Equity. Instead the experience and skills of our founding team, allow us to build at a pace that works for our clients, not our investors.
We have seasoned industry experts,
who've privately invested in Syncrasy, to bring relationship intelligence to brands globally. Their networks, connections and time are what helps Syncrasy thrive.
Frequently Asked questions
Syncrasy turns the intelligence locked inside your people's heads into a living, organisational memory so every client feels known, every employee is prepared, and every relationship gets stronger with time.
How is this different from our CRM? We already have one.
Isn't this just another system my team won't use?
I don't trust AI to brief me before I meet an important client. What if it's wrong?
How do I know the information is still relevant and not years out of date?
Who added this, and when? Our current field can be overwritten by anyone.
Our DPO is concerned about relationship data on personal phones and in scattered documents. How does Syncrasy fix that?
When someone leaves, or is dismissed on the spot, can we revoke their access instantly?
Can we control exactly who sees which client's intelligence?
We're on Salesforce / Bullhorn / Microsoft / Google. Will it actually connect?
We've been burned by tools that took months to set up. How long does this take?
If we ever leave, can we get our data out cleanly?
We're changing CRM right now. Will we lose our relationship intelligence?
There are a lot of half-baked AI startups. Why should we trust you with our most valuable data?
READY TO PROTECT YOUR ORGANISATIONAL MEMORY?
Book a short exploration call to find out if Syncrasy is the right fit for your organisation.