Cookie Policy

We use cookies to make our Site work and to understand how it is used. This page explains what cookies we use, why, and how you can control them.

1. About this Cookie Policy

This Cookie Policy explains how Syncrasy Ltd ("Syncrasy", "we", "us" or "our") uses cookies and similar technologies on our website at https://www.syncrasy.co.uk (the "Site"). It should be read alongside our Privacy Policy, which explains more generally how we handle your personal data.

By using our Site, or by accepting cookies through our cookie banner, you agree to our use of cookies as described in this policy. You can withdraw or change your consent at any time, as explained in section 6.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites work, to improve performance, and to give information to the site owner. Similar technologies such as pixels, tags and local storage perform comparable functions, and references to cookies in this policy include these technologies.

Cookies may be session cookies, which are deleted when you close your browser, or persistent cookies, which stay on your device until they expire or you delete them. They may be set by us (first-party cookies) or by a third party whose services we use (third-party cookies).

3. Why we use cookies

We use cookies to:

• keep the Site secure and make sure it functions correctly;

• remember your settings and preferences;

• understand how visitors use the Site so we can improve it;

• measure the performance of our content and marketing.

We only place non-essential cookies, such as analytics and marketing cookies, where you have given your consent.

4. The cookies we use

We group the cookies on our Site into the following categories:

• Strictly necessary cookies: required for the Site to function and stay secure. These cannot be switched off and do not require your consent.

• Functional cookies: remember your preferences and choices to give you a more personalised experience.

• Analytics and performance cookies: help us understand how visitors use the Site so we can measure and improve it.

• Marketing and targeting cookies: used to deliver content and advertising that is more relevant to you, and to measure how effective it is.

The specific cookies currently used on our Site are listed below:

• cookie_consent (Syncrasy, first-party): stores your cookie consent choices. Duration: 12 months. Category: strictly necessary.

• Framer session cookies (Framer, our site host): keep the Site running and secure. Duration: session. Category: strictly necessary.

• _ga and _ga_* (Google Analytics, third-party): measure and report on how the Site is used. Duration: up to 24 months. Category: analytics.

• _gid (Google Analytics, third-party): distinguishes visitors for analytics. Duration: 24 hours. Category: analytics.

This list is kept under review and updated as the cookies on our Site change.

5. Third-party cookies

Some cookies are set by third parties that provide services on our Site, such as analytics and content delivery providers. We do not control these cookies, so we recommend reviewing the relevant third party's own privacy and cookie policies. Where consent is required, these cookies are only set after you have accepted them.

6. Managing your cookie preferences

When you first visit our Site, our cookie banner lets you accept or reject non-essential cookies. You can change your choice at any time by reopening the cookie settings from the banner.

You can also control cookies through your browser settings, including deleting existing cookies and blocking new ones. If you block strictly necessary cookies, please note that parts of the Site may not work properly.

Most browsers also let you set a Do Not Track preference. Where a recognised standard for responding to these signals exists, we will respect it.

7. Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use, or for other operational, legal or regulatory reasons. When we make material changes, we will update the Last updated date and, where appropriate, tell you through our cookie banner or a notice on the Site.

8. Contact us

If you have any questions about this Cookie Policy or our use of cookies, please contact us:

• Email: privacy@syncrasy.co.uk

• Post: 35 Berkeley Square, Mayfair, London, W1J 5BF

Frequently Asked questions

Syncrasy turns the intelligence locked inside your people's heads into a living, organisational memory so every client feels known, every employee is prepared, and every relationship gets stronger with time.

How is this different from our CRM? We already have one.

Isn't this just another system my team won't use?

I don't trust AI to brief me before I meet an important client. What if it's wrong?

How do I know the information is still relevant and not years out of date?

Who added this, and when? Our current field can be overwritten by anyone.

Our DPO is concerned about relationship data on personal phones and in scattered documents. How does Syncrasy fix that?

When someone leaves, or is dismissed on the spot, can we revoke their access instantly?

Can we control exactly who sees which client's intelligence?

We're on Salesforce / Bullhorn / Microsoft / Google. Will it actually connect?

We've been burned by tools that took months to set up. How long does this take?

If we ever leave, can we get our data out cleanly?

We're changing CRM right now. Will we lose our relationship intelligence?

There are a lot of half-baked AI startups. Why should we trust you with our most valuable data?